I am a storyteller, insight gatherer, creative strategist and designer with over 11 years of experience partnering with some of the world’s leading organizations.
SKILLS: Brand, Digital & Social Strategy, Digital Content Planning, Client-facing Presentations, New Business Development, Mentoring, Public Speaking, Leading Whiteboard & Insight Sessions, Research, Presentation Design, Graphic & Interactive Design, Creative Direction, Cross Channel Collaboration
CLIENTS: Blue Cross Blue Shield, BOSCH, Cadillac, Chick-fil-A, Cincinnati Children’s Hospital, Citzens Bank, Disney, Flagstar Bank, General Motors, GlaxoSmithKline, Health Alliance Plan, Henry Ford Health System, Hungry Howie’s Pizza, Mercy Medical Center, Pacific Dental Services, The Salvation Army, Uhealth, United Physicians, University Hospital, Valley Health Plan
WORK HISTORY:
Lowe Campbell Ewald // Senior Digital Content Planner on the Lowe and Partners Team working on the Cadillac account – April 2014 – Present
DBA Worldwide // Principal of DBA Healthcare Division, Creative Director, Healthcare Strategist – October 2003 – April 2014
Associate Creative Director – August 2008 – August 2010
Manager of Art Direction – October 2007 – July 2008
Senior Art Director – November 2004 – September 2007
Junior Art Director – October 2003 – October 2004
College of Creative Studies // Department of Advertising – Adjunct Faculty – January 2008 – May 2011
HIGHLIGHTS:
Brand & Digital Strategy // Co-authored the 2015 global brand strategy for Cadillac as a member of the cross-agency strategy council. I currently oversee and coordinate planning for all digital channels including Cadillac.com, CRM, OLA (online advertising) social, digital analytics and digital content experiences.
New Business Development // Established the DBA Healthcare Division in 2008, as of 2014, division represented over 60% of the agency revenue. Averages 2-3 new client wins a year, winning over $7.6 million dollars in new revenue in the last 5 years.
Management & Leadership // Supervised teams ranging from 6-12. As the Principal of DBA Healthcare, I oversaw the account service, media, production and creative teams servicing healthcare clients. I managed large local and national integrated campaigns and functioned as a primary lead for client relationships. As a creative director, I directly managed, hired, mentored and conducted reviews for teams of copywriters, art directors, interactive art directors, designers and interns.
Henry Ford West Bloomfield Hospital // Developed brand experience (including brand strategy, retail environment, branding, patient experience, product innovation) and advertising campaign to launch new hospital. Results: nationally recognized for changing the landscape of a hospital experience, successful launch campaign exceeded patient volume projections by 400%.
Cincinnati Children’s Hospital Medical Center // Created national reputation management marketing campaign for both physician and consumer targets. Integrated campaign featured print, digital, outdoor, social engagement and television. Results: Reputation scores have risen in multiple specialties, location launch marketing received most successful location launches in history of the brand.
Hungry Howie’s Pizza // Led the re-branding effort and developed the cause marketing strategy for their Love, Hope and Pizza Campaign supporting the National Breast Cancer Foundation. Results: 16 consecutive quarters of sales growth, raised over $1 Million for the National Breast Cancer Foundation and have grown their Facebook community to over 300k.
Read With Me // Graduate Work: Created interactive reading platform for parents and kids. Results: Project was chosen for department investor presentation. Platform is under consideration for investment opportunities.
Cincinnati Children’s Live// Innovated social engagement campaign featuring live on-line events with clinical experts. Engaging families seeking treatment for rare diseases. Developed integrated social advertising campaign to promote the event. Results: social engagement has achieved over 600% ROI and over 220% projected appointments.